2025 Greater Hartford Festival of Jazz Print Design • Posters • Programs • Event Collateral

About the brand

‍

The Greater Hartford Festival of Jazz, a long-standing celebration of jazz music in Connecticut, sought to enhance its visibility and engage the local community through print media. I created cohesive promotional materials, including posters, flyers, and advertisements, that highlighted the festival’s artists, vendors, and events. The project aimed to strengthen brand recognition, attract attendees, and communicate the festival’s vibrant, community-focused experience through visually compelling print design.

What I did

‍

Designed a comprehensive suite of print media for the 2025 Greater Hartford Festival of Jazz, supporting both public-facing promotion and on-site festival operations. Deliverables included newspaper advertisements, promotional postcards, and full-size posters featuring complete event schedules, all designed to clearly communicate key information while maintaining visual consistency across formats. I also produced a wide range of functional print assets such as volunteer, artist, guest, staff, and board member badges, as well as hotel welcome signage, parking passes, and airport pickup signage used throughout the festival weekend.

‍

This work required careful attention to layout, hierarchy, and legibility across varying print sizes and viewing distances, ensuring that each piece was both visually engaging and practical in real-world use. I continued and refined the design direction established by the late Ellis Ecchevarria, whose primary theme graphic anchored the festival’s visual identity, thoughtfully extending his vision across all printed materials while adapting it to new formats and logistical needs.

‍

Tools Used: Adobe Illustrator, Photoshop

‍

‍

Project Highlights

‍