Creedance Brand Identity • Logo • Visual System

Redefining Creedance’s Digital Presence

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Redesigned and expanded my original branding (2022–2024) for a YouTube gaming content creator and Twitch streamer. Created a comprehensive suite of digital assets including channel banners, a logo with multiple expressions for thumbnails, Twitch alerts and panels, stream info screens, and profile graphics. Developed 26 video game series thumbnail templates and produced unique thumbnails for each video in those series, maintaining visual consistency across all uploads. Collaborated closely with the client over multiple years, creating new thumbnails and assets as additional videos were released. The rebrand established a cohesive and adaptable visual identity across both platforms, enhancing audience engagement, streamlining content production, and reflecting the creator’s unique style and personality.

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The decision to redo the original branding came from a collaborative effort between the client and me to reflect his shift in focus from Twitch streaming to producing YouTube content. Previously, the client primarily streamed Blood Bowl 2 matches as part of a league with monthly competitions. As his content transitioned toward more structured YouTube playthroughs and video series, we worked together to develop a visual identity that better represented this new direction, ensuring that all assets, from thumbnails to banners, supported his evolving content strategy and strengthened his presence on YouTube.

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Tools Used: Adobe Photoshop, Illustrator

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Project Highlights

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